Every now and again, I come across business signs, slogans, taglines, or license plates that just make me go, "Hmmm..."
There's one here in Pasadena that's called Professional Business Bank. The concept seems good, a bank created by business professionals with the intention of helping fellow business owners in business; in other words, a bank that caters to small business owners. Not bad. Unfortunately, the sign out front reads ProBizBank. Now, count me silly, but I've never considered the abbreviation Biz to be all that Professional. But what's worse is that they make the claim that they are professional; I've always been under the impression that if you have to state it, you aren't it. In any case, I see ProBizBank, and the image that comes to mind is this guy wearing far too much cologne, way too many necklaces and rings, and a shirt unbottoned to about mid-chest saying, "Well, let me tell you, I'm a professional, see, and in my biz, I would treat you right, you know?" Not something that inspires any sense of trust in this bank. I'd feel about as safe as putting my money into Honest Joe's Savings.
Now, here's another one. My friend and I went to play mini-golf last night at some big white castle in Sherman Oaks. On the drive home, I see this nice Audi with a license plate that reads MAKMNOFR. I comment on it and say, "Hey, check out that license plate. 'Make me an offer.' " We pass by the car, and my friend turns to me and says, "You know, I don't think a woman should drive around in a car that says, 'Make me an offer.' It could really give off the wrong impression." Now, I'm sure she was a probably in the Real Estate biz, or some other form of sales, and not the biz that her license plate could potentially suggest. Still, I think my friend is right... not a good choice of plates.
And finally, the picture below speaks for itself. This is a historical building in Portland, Oregon, established 1928, which houses a Chinese restaurant. My friend Jeremy lived there, and once, when I was visiting from Seattle, we happened across this building while hanging out around town. He pointed out the building and the sign. His commentary: "The food's really good, actually. It's just a really poor choice of signage..."
